human INSIDE

human INSIDE is an anti-discrimination campaign which aims to raise awareness of discrimination and hopefully reduce discrimination as much as possible.

Instead of using people, inanimate objects became the subjects of the photo essays. Each essay tells a story that relates to results of discrimination or how it unfolds.

The set up is an installation piece, where the images are suspended one after the other, it is meant to be an interactive campaign where people walk through, observe and see 7 phases of discrimination unfolding. To the back of the images are quotes which conveys the message of the each photo essay. The images presented in the series are meant to be interpreted personally and ambiguously. There is a video at the end which shows the transitions from one image to the other to relate
the story.

This was my minor project during my final year of my BFA in Graphic Design and two of the photo series were awarded silver in the NIFCA Photography Exhibition.



“99.9% of the DNA of every person in the world is identical.” – The Human Genome Project


  “Man is the only critter who feels the need to label things as flowers or weeds.” – Unknown 


Differently abled not disabled


“Our thoughts are unseen hands shaping the people we meet.
Whatever we truly think them to be that’s what they’ll become for us.” – Richard Cowper


“6 out of every 10 women worldwide experience violence in their lifetime.” – UNIFEM


If religion is not a crime then why are we treated like criminals?


…a life of peace
…a life of freedom



Below you will find a few photos of the set up,  the prototype to see how best I
could implement my idea and installations of the project in the gallery below.

My ‘studio’ in the first 3 photos (taken with my old point and shoot camera),
are basically my small desk I use to work on and desk lamps,
bon paper laid out against the window, and more bon paper and foil
to use as my reflector.



  1. Ambarina
    January 4, 2012

    Award Wining Work…hats off man…’ve described everything so beautifully & neatly…..I love the egg & apple one, wish people could understand everything the way you’ve portrayed…..

  2. ASHA
    May 7, 2012

    Awesome work and range through the entire portfolio.

  3. Walter
    July 24, 2012

    Sublime work.
    Really beautiful and inspiring.


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